SEO - Maintaining Ethical Standards

Oct 3, 2010 -

In SEO, maintaining ethical standards is very important as these standards help search engine crawlers in determining the quality of the web page and make a judgement as to how good or bad it is. This will also help in ranking your site accordingly with respect to search engines. For that, there are a few simple guidelines that one should follow. Maintaining ethical standards is always better than following unethical standards. For that matter, if a person does not follow ethical standards, then they will have to face repercussions from the search engines. This can also result in suspension or deactivation of a website. Hence, it is best to be ethical at all times, especially when it comes to the web pages on your site. Apart from maintaining ethical standards, one has to keep in mind that they do not just do anything just to get results. One has to use the techniques that are proven to work and will give the desired results. However, one needs to follow certain rules and guidelines so that things go well for the website. One of the most important rules is that search engines have a very strong reputation. They are known to penalize websites that are found to be violating the rules and guidelines of ethical standards. Therefore, if you are found to be using unethical practices, you will have to face penalties from the search engines. A good example of unethical practices in SEO is the pay-per-click or PPC marketing. PPC marketing is basically buying advertisements on search engine results page (SERP). These advertisements are usually placed on the top and sides of the SERP. If the search engine finds that these advertisements are related to the content on the SERP, the results will show up in the SERP. With that, people can see your ad and click on it if they are interested in what you have to offer. The problem with this is that search engine results are very unpredictable, which means you have no idea when or where the ads will show up. With that, if there are some unscrupulous marketers who are willing to put their advertisement on your page, the results can either show up immediately or disappear just as soon as people stop viewing your page. Thus, if you want to ensure that your website's ranking remains intact, you have to follow ethical standards and stick to the rules and guidelines.

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