Aug 24, 2011 - ely
A press release is a quick and easy way to tell the world about your company, products or services. The purpose of a press release is to provide information about your company's new product, new service or recent news, for example the launch of your new product, or the launch of your new business venture. To ensure that your press release gets distributed widely, it needs to contain two things - the headline and the body. You should also have a catchy headline and include at least a couple of keywords that people might be attracted to reading on. It is essential that you use proper spelling and grammar. One of the most common mistakes made when creating a press release is not including the full name of the company in the headline. This means people will read your release thinking the name of the company is the headline, when in fact the name is only listed in the body. It is important to also make sure that you give readers an indication of how to get in touch with you if they are interested in what you have to say. By including a short bio in the body of the press release, you let your readers know that you are always available and willing to listen to their thoughts. Also, provide the contact details of your company's official website so people can visit it. This will help them find out more about your company and increase their chances of purchasing from you. You can also include links to other articles in your press release. When readers come across one of your articles, they will often share it with their contacts, as it will provide them with useful information and tips, which they might find useful for their own business. It is important to make sure that your press release has a strong call to action. If readers don't take action on reading your release, then you may lose them. Your release must state clearly why your readers should take action, and how your company can benefit them. It is also important that you use the right keywords to describe your company in your press release. Keywords should relate to the products and services your company offers, and they should be relevant to the industry your company belongs to. Use these keywords on the headline, on the first paragraph of the release, in the body and on each bullet point. The next step is to make sure that your headline and body have some relevance with your keywords. Make sure you include a keyword in your title. However, you need to make sure your keyword doesn't sound too general, and generic; otherwise it will sound like a press release is written by a robot. Finally, you need to make sure that your press releases to include your company's website address, email address, phone number and/or email. website link in the body. Having your company website address and email address in the body of the release ensures that readers will find out about your new products or services as soon as possible.
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