Tips To Increase Website Conversions

Jul 19, 2008 -

There are a number of ways to increase website conversions but it takes more than simply finding an increase in conversion. You need to implement the right methods, and to know how to make your site 'sticky', as well as being friendly to all visitors. The first thing you need to do when creating your website is look at it from the perspective of the visitor. They're not just looking at what's on the website, they're looking at what your website is about. What will interest them? If your site has an appealing design then people will find it easy to navigate. Your website should be unique from others, but it should also be relevant to the search engines. It should be interesting and informative for the visitors, but it needs to be SEO-friendly. This is especially true if you're targeting organic searches (Google) as you'll need to have certain keywords that rank highly. Remember too that most searches are conducted on mobile devices, and therefore, it is important to target these types of visitors. Again, this is why using relevant keywords is so important. Another thing to consider when looking at your website conversions is the quality of your content. This is an area where a lot of website owners just throw up a lot of random keywords, hoping to see results. This is a big mistake as the content can have a huge impact on conversions and conversion rate. You need to ensure that your content has relevance to the target audience. It's also a good idea to give visitors a link back to your website. You don't want to send them directly to the main page or the product section. Instead, use a hyperlink to direct them to your landing page (usually the 'About' page) or to a page that contains more details about your product. This helps to establish trust between the visitor and your company, and will increase their likelihood of buying something. Finally, you can't just increase traffic and expect to see increases in conversions. To ensure that you get the most out of your efforts, it's essential that you create good content, keep your site clean and simple, offer interesting and useful information and make sure that you have enough relevant keywords in your content. As you can see, there are many factors to take into consideration, and there is no single effective way of improving website conversions. The best thing to do is to implement these ideas one at a time and to make sure that your website is constantly evolving. So, how to increase website conversions by implementing these tips? Just remember to keep your site relevant and up to date, be informative and interesting, and don't just use keywords to generate traffic, because it won't be of any use to you.

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